Minnesota United FC × Epimonia

The most powerful creative work doesn’t just look good — it carries weight. When Epimonia approached Minnesota United FC, the brief wasn’t to make merchandise. It was to give a humanitarian mission a visual language that could travel further than any campaign.

The work began with a story — Epimonia’s commitment to surfacing the lived experiences of refugees — and asked how design could make that story impossible to ignore. Through art direction and apparel design, that narrative was translated into a wearable object: considered in every detail, intentional in every mark.

Worn on the pitch and in the stands, the collaboration turned a football club’s platform into something rarer — a moment where sport, identity, and purpose converged into a single, unified image.