Juan Rujana is an experience designer shaped by movement—from Caracas to New York to Amsterdam. As a Latino who has navigated public systems across two continents, he brings a deeply personal understanding of what it means to feel welcomed or excluded by the infrastructure around you.

His approach is empathetic and research-driven, rooted in the belief that his lived experience gives him insight into the needs of the many, not the few. He challenges assumptions, asks who gets left out, and designs with intention.