Juan Rujana is an experience designer shaped by movement—from Caracas to New York to Amsterdam. As a Latino who has navigated public systems across two continents, he brings a deeply personal understanding of what it means to feel welcomed or excluded by the infrastructure around you.
His approach is empathetic and research-driven, rooted in the belief that his lived experience gives him insight into the needs of the many, not the few. He challenges assumptions, asks who gets left out, and designs with intention.
Email →
hi@juanrujana.com
Work →
Gateway to New York
End-to-end strategy and implementation for three major New York and New Jersey airports, creating a unified passenger experience across JFK, Newark, and LaGuardia.
This project is confidential—contact me to learn more.
Standards at scale
Service design system for Bloomberg, creating global standards and implementation tools that enable consistent brand experiences across international offices.
This project is confidential—contact me to learn more.
Personal work →
Sunset hues
Designed using a direct gcode editor, removing the need for modeling and slicing before 3D printing.
Minnesota United FC x Epimonia
Where sport becomes a canvas for human stories. A creative collaboration translating Epimonia’s refugee crisis advocacy into visual identity worn by an MLS club.
Made by refugees
A fashion film and creative direction for Epimonia’s sustainable 2021 collection, debuted at New York Fashion Week. Craft and authorship as an act of dignity.
EpimoniaLab
A new visual identity and digital experience for Epimonia’s next chapter. Branding and UI/UX design built to hold a complex story with clarity and intention.
School work →
Designing comfort into flying
Research-led design project reimagining how travel can feel safer and more reassuring for children with sensory sensitivities — through a backpack that transforms into a personal space.
Eye: case study
A reimagined walking cane that uses haptic feedback to make independent movement more intuitive and less intrusive than traditional canes.
© Juan Rujana 2026. All rights reserved.